REAL ACQUISITIONS. REAL MONEY. REAL LESSONS.

Before advising other people on buying businesses, Gavin Page spent years doing it himself.

These aren't theoretical case studies. They are real acquisitions involving Gavin's own businesses, capital and risk. Some created significant value. Others taught expensive lessons. Both matter. Because buying a business isn't just about getting a deal completed. It's about what happens after you own it.

DISCUSS YOUR ACQUISITION

Confidential initial conversation. No obligation.

FEATURED STORY 1

£2.2M TURNOVER. £500K EBITDA. ACQUIRED FOR £500K WITH £180K PAID ON DAY ONE.

£2.2M

Turnover

£500K

EBITDA

£500K

Purchase price

£180K

Day one

THE OPPORTUNITY

A 130-year-old specialist manufacturing business with approximately £2.2m turnover, £500k EBITDA, a strong balance sheet and an established blue-chip customer base. It fitted directly into Gavin's existing buy-and-build strategy.

THE ISSUE

The company's 50,000 sq ft factory had to be vacated following the sale of the property. Moving more than 100 pieces of equipment and fitting out a replacement factory was expected to cost over £500,000.

THE DEAL

Rather than looking at historic profits in isolation, the relocation requirement was factored into the price and structure. Total consideration was £500,000, with £180,000 paid on completion and £320,000 deferred over three years.

THE FUNDING

The initial £180,000 was raised through invoice finance against the debtor book. The remaining consideration was payable from future cashflow. Asset finance against unencumbered machinery was then used to help fund the relocation.

WHAT HAPPENED NEXT

The relocation proved a major operational exercise. More than 100 pieces of equipment had to be transferred while production continued. The 2022 energy crisis then dramatically increased electricity costs and rising interest rates increased financing costs.

THE LESSON

The purchase price is only one part of an acquisition. What matters is the total financial commitment after completion and whether the deal leaves enough capacity to deal with what comes next.

FEATURED STORY 2

ACQUIRED FOR £40K. INTEGRATION SAVINGS EXCEEDED THE DAY-ONE PURCHASE PRICE. SALES THEN GREW 40%.

£500K

Combined turnover

£40K

Purchase price

£30K

Day one

40%

Sales growth

THE OPPORTUNITY

Two established Cheshire lithographic printing and design businesses with approximately £500,000 combined turnover and a highly experienced workforce.

WHY BUY THEM?

Gavin's group was already spending more than £75,000 each year subcontracting lithographic work. The acquisition brought that capability, the skilled employees and customer relationships in-house.

THE DEAL

Following an eight-month negotiation, both businesses were acquired for £40,000. £30,000 was paid on completion and £10,000 over the following six months. The initial consideration was raised through invoice finance against the debtor book.

THE RESULT

Consolidating the businesses generated savings greater than the initial day-one consideration. Further duplicated costs were removed and sales grew by approximately 40% during the following 12 months.

THE LESSON

The value of an acquisition isn't always contained in the target's standalone profit. Sometimes the real value is created by what changes when the acquired business becomes part of the buyer's existing operation.

FEATURED STORY 3

A GOOD ACQUISITION, BUT ONE DEAL TERM TAUGHT AN IMPORTANT LESSON.

£850K

Turnover

£90K

EBITDA

£240K

Purchase price

18 months

Deferred

THE OPPORTUNITY

An established print management business generating approximately £850,000 turnover and £90,000 EBITDA with a strong customer base and around 40 years of trading history.

THE DEAL

Consideration of £240,000 was agreed, approximately 2.7 times EBITDA. £100,000 was paid on completion and £140,000 deferred over the following 18 months.

WHAT GAVIN WOULD DO DIFFERENTLY TODAY

The 18-month deferred period was too short. The repayments placed unnecessary pressure on cashflow while the group was still settling into the acquired business.

THE LESSON

Don't just negotiate how much you're going to pay. Model when you're going to pay it.

The cashflow impact of deferred consideration should be modelled before the structure is agreed, including the effect on working capital and the acquired company's ability to service the payments. Where appropriate, giving the business some breathing space before deferred repayments begin can materially improve the structure.

Some of the most valuable acquisition lessons only become apparent after the completion documents have been signed.

FEATURED STORY 4

THE BUSINESS COST £1. THE ACQUISITION COST CONSIDERABLY MORE.

£1

Purchase price

£150K

Additional capital invested

£100K+

Amazon recharges

Administration

Outcome

THE OPPORTUNITY

An established online print-on-demand business that had reached £1.5m turnover during Covid and generated significant business through Amazon. By 2022 turnover had fallen to approximately £750,000 and the company was in financial distress.

THE DEAL

Because continuity of the Amazon operation was critical, a straightforward asset acquisition was not practical. The shares were acquired for £1 and the company's existing liabilities came with them.

WHAT HAPPENED NEXT

Approximately £150,000 of additional group cash was invested while Gavin and his team attempted to stabilise the business, restructure liabilities and reduce the cost base. Operational and cultural problems followed. Royal Mail industrial action then hit during the company's busiest trading period. Delivery failures resulted in substantial refunds and more than £100,000 of Amazon recharges. Eventually the decision was made not to commit further capital and the company entered administration.

THE LESSON

A £1 purchase price does not make something a cheap acquisition. The real question is how much capital, time and risk you inherit after completion.

Distressed acquisitions can work, but only where the turnaround plan is credible, the capital requirement is understood and the buyer can afford the downside if things do not go to plan.

WHY INCLUDE A DEAL THAT FAILED?

Because real acquisition experience includes knowing what can go wrong. T360P isn't here to persuade buyers to complete every transaction. Sometimes the right acquisition decision is to walk away.

THREE MORE REAL DEALS

Smaller transactions, equally valuable lessons.

OWNER DEPENDENCY

CCTV Security Business

Approximately £140k turnover and £20k net profit. The company was heavily dependent on its owner, increasing the buyer's perceived risk. Acquired for £26k, with £17k paid on completion and £9k over 12 months. The seller remained for six months to support the transition. The acquisition also brought approximately 600 customers with recurring maintenance potential.

LESSON: Owner dependency affects value, risk and the transition structure.

SMALL BUSINESS, STRONG MANAGEMENT

Litho & Digital Printer

Approximately £250k turnover. Acquired for £10k, with £5k on completion and £5k three months later. An experienced manager was already running the company independently and the business had a loyal, recurring customer base. Eighteen months later the business was sold to the manager for twice the original purchase price.

LESSON: A small business that can operate without its owner can be more attractive than a larger owner-dependent business.

THE COST OF GETTING MANAGEMENT WRONG

Print Finishing Business

Approximately £650k turnover and £85k annual net profit. Acquired for £385k, with £180k paid on completion and £205k deferred over 36 months. Retaining the former MD on a £50k salary and subsequently recruiting the wrong Operations Director created significant additional cost and delayed the transition.

LESSON: The acquisition plan must include who will actually run the business after completion.

PLANNING AN ACQUISITION OF YOUR OWN?

Every deal is different. Before you agree a price or commit capital, understand what you're buying, what it's worth, how you'll fund it and what happens after completion.

THINKING ABOUT BUYING A BUSINESS?

We can help you understand what a realistic acquisition looks like and what should happen next.

Book a Confidential Acquisition Call

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BOOK A CONFIDENTIAL ACQUISITION CALL

Tell us what you want to buy, and what you want to avoid.

Whether you are still defining the brief or already looking at a specific opportunity, start with a confidential conversation.

Confidential initial conversation. No obligation.

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